13 April . 2023
Three 55+ Trends We’re Watching In 2023
In recent years, 55+ communities have reinvented themselves. Now rightfully coined “active adult” and “55 or better,” these communities are ever-evolving to fit the needs of their lively residents. Exclusive amenities like private pickleball courts, resort-style pools, and curated outdoor experiences have proven to be must-haves for residents looking to level up their lifestyles.
Here are three of the top trends in 55+ communities we’re watching.
Domestic Migration
In the latter half of 2022, we saw various migration patterns from coast to coast in our communities. While Tehaleh in Bonney Lake, Washington, saw 76.7% of buyers coming from in-state, Nexton in Summerville, South Carolina, saw 52% of buyers coming from out-of-state. Our research shows that the main reasons for migration among 55+ buyers include proximity to family, lower cost of living, retirement, and remote work. With more than three million adults age 65 and older moving every year, we anticipate this trend will continue in 2023.
Buyer Design Preferences
At this stage in life, 55+ buyers have well-developed ideas for the look and feel of their homes. They want to create a relaxing, healthy atmosphere, which means outdoor space is often at the top of their list. Welcoming front porches and covered patios allow buyers to enjoy indoor/outdoor living and are perfect for entertaining guests or relaxing.
Although these age-qualified communities are home to truly active adults, design choices that allow for aging in place are important to these buyers in the long run. Slip-resistant flooring, wide-framed doorways and one-level living options provide functional features for homes to age with their owners. Cascades at Embrey Mill in Stafford, Virginia, offers single-level luxury living with elevator flats for added accessibility.
Ample Amenities
With an empty nest and a new sense of freedom, 55+ buyers are entering a new chapter and they want to live it to the fullest — and that means the more amenities, the better. Year after year, exclusive 55+ amenities like private clubhouses and resident-only pools are surefire crowdpleasers. Value-add amenities like grounds maintenance and lawn mowing service, dog parks, and walking trails sweeten the deal for active adult communities. Many 55+ communities even have dedicated lifestyle directors who plan on- and off-site activities for residents.
To deliver on the promise of an active lifestyle, top communities offer a diverse mix of physical activities, including multiple sports courts. At Inspiration's Hilltop 55+ community, residents can enjoy the trending favorite, pickleball, as well as tennis, hiking, and fitness offerings. Amenities that prioritize physical activity allow residents to stay active while also providing an opportunity to build connections with their neighbors.
To provide current and prospective residents with an unmatched lifestyle experience, active adult communities must keep an eye on trends. With offerings attuned to migration patterns, buyer preferences, and ample activities, we expect to see continued growth and success as the new year unfolds.